Studio Veldwerk creates
persuasive visual concepts
across different media from
print to web.
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Poster for the first contemporary art and architecture Triennial of Bruges.
What if the 5 million tourists who visit Bruges every year, all decided to stay? What would happen to a small, preserved city where almost no change is possible?
To visualize the impact, a powerful and dynamic imagery that seems to be ever growing, as cities grow and innovate, becomes the new city language. Unique, yet recognizable shapes evolve from the letters of Bruges and are the face of the city during the 2015 Triennial of Bruges.
The poster exists in 5 versions, each with a different letter.
Website for photography rock star Stefanie Geerts with her pictures as the star of the show. In the galleries a custom colorpicker enables her to add the right mood to her photography series.
Visit the website HERE.
Website built by
Meta Development
Plano Architecten is a small architecture studio that strongly believes in simplicity, honesty and clarity. Their hands-on approach to architecture was the basis for an identity system with the same values and principles.
A detailed, yet geometric logotype is put in such a way that it deliberately defines its surrounding space, alongside an almost plain secondary typography. The black and white palette and materials add up to the idea of simplicity and honesty.
Triennial Bruges 2015.
Contemporary art and architecture
in the historical city of Bruges.
An A2-folded brochure was created as a guide for children to the Triennial of Bruges. With a large city map on the front, the back consists of 14 little assignments, riddles, puzzles etc. that explain each work of art in the city. A sheet of stickers enables children to customize the map and create their own city. The folder cover functions as a legend of the map and can be personalized with the ‘name of the map holder’ and other personal details.
It is printed on a thick, long-lasting paper which is fun to draw on.
The Gentse Museumnacht 2012 campaign was inspired by the universe in order to visualize an undiscovered world, as the
purpose of Museumnacht is to bring art to
a wider audience.
The colour palette, that consists of metallic gold and bronze in contrast with a deep blue, as well as the paper were chosen to emphasize the difference between
night and day.
The folder is printed
on a one side coated/glossy-,
other side uncoated/matte paper.
The annual deSingel International Arts Campus campaign took modern city metro-mapping as the starting point to visualize the idea of a contemporary, interdisciplinary, international arts metropolis.
While lines illustrate different disciplines within deSingel, stops and crossroads symbolize internationally-oriented performances, activities and artists.
Commissioned by BaseDesign.
It takes quite a bit of experience to
design, plan and construct a building for performing arts.
To showcase the years of experience T.T.A.S. Studiebureau Theaterbouw has built up through the years, their website was designed as a comprehensible 'list' of key information only, so that the viewer can immediately find order in the complexity.
Not a single element was added that wasn't necessary, not even a color or a specific typeface.
The website is currently being built.
The new identity for Bank Degroof Petercam reflects the merger of two companies
– Bank Degroof and Petercam – with
similar functions, but very different
DNA and philosophies.
The brand narrative 'best of both worlds' was maintained throughout all applications,
bringing two oppositions into one singularity, balancing tradition and modernity. The very bold, contemporary symbol, a harmonious blend of the 'd' for Degroof and ‘p’ for Petercam, always nicely balances out with the rich serif typography and classic, simple layout.
Commissioned to help implementing the design into an entire brand identity toolbox with 360° applications.
Credits
Base Design
Sander Vermeulen
Creation visual identity and design direction
Fran Van de Velde and Edouard Pecher
Design implementation
This book with six proposals for a more sustainable Ghent needed to ensure clarity.
The book’s straightforward typography provided a calm counterpoint to the detailed maps and schemes. The colour palette was restricted to black and white in order to provide structure with colored interleaves and section dividers.
Janine and Bart from Domus Florum curate flowers with lots of creativity and passion.
The rebranding of their identity was conceived by adding a new layer that can communicate their story and inspire their clients. The existing logo and elegant flower emblem have been refined and now function as a reliable, golden foil seal of quality on top of the colorful layer.
Janine picked all the colours herself.
Plano Architecten is a small architecture studio that strongly believes in simplicity, honesty and clarity.
Their website was designed as an ultra clear system where every element you would expect on a website is reduced to it's core. To counter the almost no-design the logo animation — that follows your scroll movement — makes the website dynamic and unique.
Much attention was paid to the usability for the visitor with filter and search tools but also for the client with complete flexibility in layouting their project pages.
Visit the website HERE.
Website built
by Figure8
26th quarterly magazine for
De Munt | La Monnaie theatre,
commissioned by BaseDesign.
Cover image by
Pierre Debusschere
Clear and user-friendly online guidelines
for Bank Degroof Petercam, commissioned by BaseDesign.
Another assignment for Degroof Petercam was to rationalize their wide range of applications into a comprehensible guideline. Base created an online tool that allows regular updates and easy access for the Degroof Petercam team to start working with their toolbox. Our task was to fill in the tool, structure all content and design the different pages and directives with usability and clarity for the Degroof Petercam team as top priorities.
Credits
Base Design
Sander Vermeulen Design direction
Jacques Letesson and Steve Piron
Development online guideline
Fran Van de Velde and Edouard Pecher
Rationalizing and designing online guideline
What if the 5 million tourists who visit Bruges every year, all decided to stay? This is the premise for the 2015 Bruges' Triennial.
A 144-page pocket-format book in five languages was created as a guide to the Triennial. It includes maps, artists' work documented with pictures and sketches, a program and practical information.The scenario of what you should do when a city explodes, the 2015 Triennial’s theme, provided an appropriate way to organise the artists' work.
A red semi-hard cover with minimal overlap and red headband go well with a full white book block. The inside cover takes you straight into the universe of the new city.
Simple, legible one-page scroll website
with lots of interactive elements for Fluvoo,
a durable building application.
Visit, scroll and
move around, HERE.
Website built
by Figure8
Galerie St John is one of Ghent's
leading galleries for 19th- and 20th-century Arts & Antiques. The gallery deals in a distinctive combination of paintings, drawings, sculptures, objects,… particularly curated over the years by the family Steel.
Since 1980 the gallery is located
in an 18th-century chapel in the historic center of Ghent. With the ever changing expositions and objects on the inside the gallery's facade was chosen as a primary brand element. It was given different tones to enrich the identity; bold and recognizable as a symbol, refined and stylized as a pattern to visualize the constant search for classical beauty. Together with a bold typeface for the logo and a very rich serif typeface for secondary information,
the identity perfectly blends tradition
with contemporary.
Contemporary art and architecture
in the historical city of Bruges.
The identity consists of a large range of printed & digital applications as well as signage, etc.
From left to right: business cards,
a folder for the Triennial’s official opening,
a little map to accompany an artist’s work called ‘Earmarks’, the Young Triennial folder, the walking guide, a postcard and
the press kit.
8th Triennial for Design,
'Hands on Design' is an exhibition
about crafts in design.
To visualize the chemistry between the maker and the industry 'the hand' was chosen as a strong symbol for both the designer and the industry; they are different yet related, separate yet together, reaching out to each other,… the creating hand vs. the innovative hand, the demanding hand vs the powerful hand,…
To intensify the campaign an extra layer was added that symbolizes the process before the connection between maker and industry; the process of inventing, sketching, designing, creating, etc.
A series of posters, postcards and corporate material were created to kick off the campaign. More applications soon.
An identity for the passionate 'vroedvrouw’
— dutch for ‘midwife’— Eva.
Her visual identity is built around an emblem derived from her initial and the image of a pregnant belly. A custom, handwritten logotype and a friendly, rounded typewriter, both add up to Eva’s personal approach.
The business cards are printed on a soft, textured paper.
Brand manual for office furniture
manufacturer Bulo, commissioned
by BaseDesign
Tekst
General folder issued in five languages for
the 2015 contemporary art and architecture Triennial of Bruges.
An A2 is folded into eight sections in order to have one section per language as well as a general intro-page with the names of the artists and a back cover with the Triennial’s map. The well-chosen placement of photos keep the folder feeling as one whole.
Brand identity for a new and durable building application called Fluvoo.
The identity includes a website, brochure, folder, technical data sheets and a fair booth. The four important strengths of Fluvoo are effectively conveyed by using a universal symbol in combination with an always recurring color code.
The folder is printed on a woodfree paper.
Website for the passionate ‘vroedvrouw’
— dutch for ‘midwife’— Eva.
Key to conveying Eva's story is to communicate in two ways; Who is Eva? but equally important; Who are Eva's clients?
This recommendation was implemented in Eva's website. Eva shows family pictures and tells about herself in one part of the website, the other part is a guestbook where visitors or clients can ask a question, write something about her or share an experience. You can personalize your message by choosing your own background color.
Visit the website HERE.
Website built
by Figure8